Lucinda worked as a print model for Wilhelmina Modeling Agency in New York and Paris. She has lived and worked in New York, Los Angeles and Paris. She had her face and hair done by some of the best artists in the business. She paid attention and learned dozens of tricks and tips to making someone look beautiful. She has worked as a make-up artist for Lancome, Revlon, Estee Lauder and MAC cosmetics.

Those are some facts about Lucinda and probably important ones considering that she owns Face Value. But what those facts won't tell you is that Lucinda has a passion for people and bringing out their beauty. She loves this business and she cares about everyone in it. If you spend just a few minutes with her this becomes obvious. One of the most wonderful qualities about her is that she fully engages with you. She listens to what you want. Her intention is to make sure that you get the best care and attention she has to give and that the look or experience you are seeking is exactly what you get. Read some of these testimonials and I think you will see what I mean.

So it is on this foundation that we created Face Value. We have had the good fortune to open a brand new salon, studio and barber shop in the Old Trail Village Center in Crozet, Va. We like to think of it as a little treasure nestled at the base of the Blue Ridge Mountains. And into it we put the best equipment and ideas we could find to make it a beautiful and wonderful place for people to work and shop and to enjoy being pampered. Each product we carry has been selected because Lucinda believes it works and it will help to achieve exactly what you are looking for.

But a successful salon is made up of more than great equipment and products. Lucinda has carefully chosen each person who works with her. They each have a story and a reason for being a part of Face Value. Each of them shares a similar philosophy towards all those that enter through our doors. Lucinda believes that each staff member has something especially valuable and unique to offer and she is delighted to create an environment where they can shine.

So we invite you to come and experience Face Value for yourself. We think you will delight in the unfolding of a vision that is uniquely Lucinda.

David L. Riley
Lucinda's Husband and Partner...

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