Get To Know Face Value - Aveda

Face Value

  • Founded by Lucinda Riley in 2009.
  • Lucinda worked as a print model for Wilhelmina Modeling Agency in New York and Paris.
  • Lucinda is lead makeup artist on commercial shoot directed by May-Lily Lee, winner of over two dozen awards including Regional Emmys and National Honors.
  • Voted one of the Top 3 Hair Salons by Charlottesville Family Favorite Awards Contest 2012, 2013, 2017.
  • Voted #1 Hair Salon in Charlottesville in Daily Progress Reader's Choice Contest 2012.
  • Voted #1 Hair Salon by Albemarle Family Magazine Readers 2011.
  • Selected as a Wedding Wire Bride's Choice Awards Winner for 2011.
  • Voted Top 3 Best Hair Salons by Albemarle Family Readers 2010.
  • Official hair salon of local ABC, CBS, FOX and Weather Now stations.
  • Ouidad Certified Salon.
  • Selected to work for Ms. United States and Miss Teen United States 2011, and Miss Virginia 2014.
  • Featured in Bravo's Project Runway, Go Daddy Wedding, Good Morning Charlottesville, The Knot, Hook.


  • Founded by Horst Rechelbacher in 1978.
  • In 1970, Horst, on a trip to India, was introduced to the science of Ayurveda (the traditional holistic system of medicine and surgery from India), and suddenly his vision for his company (thus the name Aveda) was born.
  • Headquartered in Minnesota that manufactures skin care, cosmetics, perfume, hair care products. Aveda is in over 7000 salons.
  • Aveda represents over 50% of the top 100 Salons in the US.
  • NO TESTING ON ANIMALS since 1978!
  • 95% naturally derived products. Up to 99% naturally derived colors.
  • 90% of essential oils are certified organic.
  • Cradle to Cradle Certification on 7 retail products. Safe and appropriately sourced materials; Material reutilization; Renewable energy and carbon management; Water stewardship; and Social fairness
  • Clean Water Project: Since 2007, raised over $40m to support clean water projects around the world.
  • Aveda is the first beauty company in the world with 100% post-consumer bottles and caps.
  • Renewable Energy: First beauty company manufacturing with 100% wind-generated power.
  • Responsible Packaging: The first beauty company using 100% post consumer recycled PET.
  • Earth and Community Care: In 1989, Aveda was the first privately held company to sign the CERES Principles (Coalition for Environmentally Responsible Economies). Full disclosure on products.
  • Packaging with Plastics derived from Plants: First prestige beauty company to combine PCR (Post-Consumer Recycled) and Bioplastics in a plastic tube.